How Pony is Formed: Production and Business Thread

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Re: How Pony is Formed: Production and Business Thread

Postby ROBOT B9 (?) » Tue Aug 18, 2015 5:15 am

Really? Thought G.I Joe was a couple of years after...

Anyway, I think that the Transformers CGI was used to keep the costs down.
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Postby Bumble-B (?) » Wed Sep 23, 2015 3:52 am

So the ratings for Rarity Investigates are in and it's (unsurprisingly?) rather low. 307,000 viewers. It's probably due to the hiatus :pinkieshrug: It probably will rise with the next episodes.
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Postby MurdER_weapOn '78 (?) » Wed Sep 23, 2015 8:58 am

What was the number for Canterlot Boutique?

EDIT: never mind, found it, 430k. Pretty massive drop of over 100k :gonkity:
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Postby MurdER_weapOn '78 (?) » Wed Sep 30, 2015 8:59 am

:byopinkie: 337k for Made in Manehatten.
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Postby Bumble-B (?) » Wed Sep 30, 2015 10:33 am

MurdER_weapOn '78 wrote::byopinkie: 337k for Made in Manehatten.


30K increase from last week's :amazing:

As for EqG3 The Friendship Games: 436,000

EqG1: 553,000 l EqG2: 610,000 l EqG3: $436,000

Strange that it peaked with EqG2 and then dropped with EqG3, even below the first movie. Maybe people were less excited to see this one this time? It's common for viewership to drop over time.
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Postby Soft Snow (?) » Thu Oct 01, 2015 1:22 am

I would like to think anything above 100,000 views is a good thing. So it really great by my standards.
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Postby Fizzbuzz (?) » Thu Oct 01, 2015 2:02 pm

Has Hasbro ever released any numbers on who all is buying the EqG dolls and other merchandise? We were talking about this down in PPPP and it came up that the 6-to-12-year old kids in FiM's target audience are the ones also buying EqG stuff, perhaps because they like FiM's characters so much that they're willing to buy the EqG toys of them just to have a version of the Mane Six that can be played with in doll form. I'm really curious as to what percentage of EqG merch is going to those kids and what percentage is going to EqG's target audience of older kids and young teens.
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Postby MurdER_weapOn '78 (?) » Wed Nov 04, 2015 11:40 am

Thought it was worth bumping this to say that Scare Master got 395k, the best since Canterlot Boutique :wink:
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Postby MurdER_weapOn '78 (?) » Wed Nov 25, 2015 9:47 am

Mane Attraction got 285k, which represents a whacking great drop of nearly 200k on Hooffields/McColts :gonkity:
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Postby Fizzbuzz (?) » Mon Feb 08, 2016 3:17 pm

Hasbro's investor report dropped. A key point:
Girls category revenues declined 22% in 2015 to $798.2 million. As was the case throughout 2015, FURBY represented the largest revenue decline. Core MY LITTLE PONY revenues increased, but were offset by declines in EQUESTRIA GIRLS. Revenue growth in PLAY-DOH DOHVINCI as well as the introduction of DISNEY'S DESCENDANTS partially offset category revenue declines. Modest initial shipments for DISNEY PRINCESS and DISNEY'S FROZEN commenced during the fourth quarter. The bulk of initial shipments are occurring in the first quarter 2016 with product now available in the U.S. and rolling out internationally. The Girls category declined 13% absent the impact of foreign exchange.

Boys, preschool, and games are all up, particularly in the United States and Canada. International revenues are down just a little bit overall, though that's mainly due to foreign currencies and their recent exchange rates. Here's the slides from their presentation, too, but there's no new FiM-related tidbits in there. Hasbro has another investor presentation set for this Friday at NYC Toy Fair, so we might get some news then.
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Postby Soft Snow (?) » Tue Feb 09, 2016 2:35 am

So, the my little pony brand is still rising in sales? Just not the Equestria Girls brand? That seems rather positive, the brand has had steady growth for over five years now. I'm sure eventually it will tapper off and decline. It is impossible for anything to grow endlessly. But for right now it feels like there is still fuel to keep it going.

The Equestria Girls thing makes sense because it only releases one movie a year and it's products are rather low quality. It is pretty much just riding on the fame of ponies. That brand will most likely crash out before ponies does but it will be a strong indicator of the popularity of ponies in the future.
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Postby Just Scuds (?) » Thu Feb 11, 2016 12:12 am

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:awesomedash: :"Aww yeah! Rich Uncle Pennybags and I go way back!"

:spoiler: :"You down with R U P?"

:3: :"Yeah, you know me!"
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