MLP Movie - airing October 6, 2017

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MLP Movie - airing October 6, 2017

Postby Fizzbuzz (?) » Mon Oct 20, 2014 1:01 pm

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http://variety.com/2014/film/news/my-li ... 201334144/
Hasbro Studios has given the greenlight to a “My Little Pony” movie, with plans to release the animated film in 2017.

The film will join “Jem and the Holograms” as the first to be produced through Allspark Pictures, a new label through which the company will self-finance or pair up with other companies to co-finance a slate of film projects.

Jason Blum’s Blumhouse Prods. already is co-producing the live action “Jem,” with Universal Pictures co-financing the movie’s budget. The studio has dated the film for release on Oct. 23, 2015.

Hasbro Studios will take the reigns of “My Little Pony,” producing and financing it in-house. It is in discussion with studios to release the film “on the broadest possible number of screens,” said Hasbro Studios president Stephen Davis. “We’ve very excited about the potential of that movie.”

Joe Ballarini, who wrote Fox’s “Ice Age: Continental Drift” is penning the script for the “Pony” pic, while Megan McCarthy, who produces and has written for the series “My Little Pony: Friendship Is Magic,” and straight-to-homevideo “My Little Pony: Equestria Girls” films, will serve as co-executive producer on the theatrical movie.

First introduced in 1983, and developed by Bonnie Zacherle, Charles Muenchinger and Steve D’Aguanno, the “My Little Pony” characters have colorful bodies, manes and distinguishing “cutie marks” on their flanks. The property has launched four animated series and been revamped over the years, enjoying strong sales in the 1980s and then again in 2010, with its popularity driven by well-received shows.

“Jem” is a musical fantasy that reimagines Jem amid the current hyperlinked social media era in a story of a small-town girl going from underground video sensation to global superstar with her three sisters.

Jon M. Chu directed from Ryan Landels’ script with Aubrey Peeples as the lead. Stefanie Scott, Aurora Perrineau, Hayley Kiyoko, Ryan Guzman, Molly Ringwald and Juliette Lewis also star.

Hasbro also is partners with Blumhouse on its next film, “Ouija,” out in theaters Oct. 24 through Universal. Stile White directed the thriller that’s based on Hasbro’s game.

Hasbro has no plans to turn its back on big-budget franchises.

“We will continue to make big tentpole movies with our studio partners,” says Davis of franchises like “Transformers” and “G.I. Joe,” at Paramount, and “Monopoly” and “Candy Land” at Sony, “but there is another set of movies where we feel we have an opportunity to have a bit more control over the budgeting, financing, calendarization, marketing and creative of our films. There are new economic models that fit certain films.”

With “My Little Pony,” Hasbro already has produced direct-to-homevideo animated movies and is producing the 100th episode of the franchise’s current TV series that plays in over 180 countries worldwide on kids cable channel Discovery Family, formerly The Hub, starting Oct. 13.


So, this is about all we know so far. Will it just be another entry in the EqG series, or will it finally be the proper FiM film that so many of us have been waiting for all this time?


Edit: Meghan McCarthy confirms it on Twitter.
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AUGUST 7, 2015 UPDATE: We got a bigger press release today.
THE MAGIC OF FRIENDSHIP COMES TO THE BIG SCREEN IN A NEW MY LITTLE PONY MOVIE FROM HASBRO'S ALLSPARK PICTURES AND LIONSGATE

With Tony® and Emmy Award® -Winning Actress, Kristin Chenoweth Cast in Hasbro's First Animated Feature Film


SANTA MONICA, Calif. and PAWTUCKET, R.I., Aug. 7, 2015 /PRNewswire/ -- Lionsgate (NYSE: LGF), a premier next generation global content leader, and Hasbro, Inc. (NASDAQ: HAS), a global company creating the world's best play experiences, are teaming up to prove that "friendship is magic" as the two companies bring Hasbro's world famous MY LITTLE PONY franchise to the big screen. Meghan McCarthy, fan-favorite writer and producer for the My Little Pony: Friendship is Magic animated series, is penning the screenplay, which will be produced by Hasbro's Allspark Pictures. Lionsgate will be distributing and marketing the film globally (except in China). Tony® and Emmy Award®-winning actress Kristin Chenoweth will voice a new character in the film, which is Hasbro's first animated feature.

The MY LITTLE PONY brand has been enchanting fans of all ages worldwide for more than 30 years with its socially relevant messages of acceptance and friendship. What started in 1983 as a toy line of colorful ponies with unique symbols, called "cutie marks," has since exploded into international, multi-media, pop culture phenomena that grossed over $1 billion in retail sales in 2014. The entertainment continues to engage and inspire kids and families in over 180 countries across the globe.

"We are pleased to partner with Hasbro to bring their brands to audiences in new and exciting ways," said Lionsgate Motion Picture Group Co-President Erik Feig. "Meghan McCarthy and the MY LITTLE PONY cast are a very talented and cohesive team whom we're happy to be working with and we're excited about the addition of the very talented Kristin Chenoweth, as we explore new aspects of these characters and new story opportunities for the franchise."

"We are thrilled to expand the MY LITTLE PONY story to the big screen, and take these beloved characters on a new and unexpected journey that will delight fans of all ages," said Stephen Davis, Chief Content Officer, Hasbro, Inc. "It's an honor to add Kristin Chenoweth to the cast as the voice of an all new, never-before-seen MY LITTLE PONY character in the film. Her incredible Broadway and silver screen performances in "Wicked," "Glee," and many more make her the perfect fit for this animated, musical adventure."

In the movie, a new dark force threatens Ponyville, and the Mane 6 – Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy and Rarity – embark on an unforgettable journey beyond Equestria where they meet new friends and exciting challenges on a quest to use the magic of friendship and save their home. The MY LITTLE PONY film will feature all new music with the Mane Six characters voiced by Tara Strong, Cathy Weseluck, Andrea Libman, Tabitha St. Germain and Ashleigh Ball. Jayson Theissen is directing. Brian Goldner and Stephen Davis are producing the film with Meghan McCarthy and Michael Vogel co-executive producing.

Creative executives Jeyun Choi Munford and Kyle Benn will oversee the movie on behalf of Lionsgate, and Josh Feldman is overseeing development on behalf of Hasbro. The deal was negotiated by Jean Chi, Executive Vice President, Business and Legal Affairs for Lionsgate, and Michael Eisner, Senior Vice President, Business and Legal Affairs for Hasbro. This is the second film from Lionsgate and Hasbro, who are also producing a live action film based on the iconic board game, MONOPOLY.


APRIL 27, 2016 UPDATE: The movie's release date was moved up a month, to October 6.

JUNE 22, 2016 UPDATE: The Hollywood Reporter has the movie's logo and also talks a bit about the people playing new characters in it.
Emily Blunt, Kristin Chenoweth, Uzo Aduba, Liev Schreiber and Michael Pena will voice new characters for the film, while My Little Pony: Friendship Is Magic's "Mane 6" actors such as Tara Strong and Ashleigh Ball, among others, will voice the core Pony herd in the big-screen adaptation.

The My Little Pony movie is slated to hit theaters Oct. 6, 2017.


JANUARY 11, 2017 UPDATE: Variety reveals the logo with the Mane Six and Spike, as well as announcing another celeb in the film.
Hasbro and Lionsgate have signed Zoe Saldana for the voice cast of the animated “My Little Pony: The Movie,” Variety has learned exclusively.
[...]
Saldana, best known for “Avatar” and “Star Trek,” stars opposite Ben Affleck in Warner Bros. gangster drama “Live by Night,” which moves into wide release on Friday.
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Postby Venusy (?) » Mon Oct 20, 2014 1:02 pm

Well crap, I just split the posts out of the Offseason Thread into a new one. Which one needs locking? :-P
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Postby Fizzbuzz (?) » Mon Oct 20, 2014 1:03 pm

Venusy wrote:Well crap, I just split the posts out of the Offseason Thread into a new one. Which one needs locking? :-P

I guess you and I had the same idea at the same time. :facehoof:
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Postby Venusy (?) » Mon Oct 20, 2014 1:04 pm

Merged the other topic back into Offseason, editing the title of this one.
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Postby Fizzbuzz (?) » Mon Oct 20, 2014 1:12 pm

Here's the writer's IMDB profile. It looks like Ice Age: Continental Drift is the only children's property (and one of the only films in general) that he's written for, but there have been enough good writers for FiM who were fairly unknown beforehand to where I'm not worried about this guy. If Meghan McCarthy trusts him then I will too.
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Postby Venusy (?) » Mon Oct 20, 2014 1:16 pm

Right, OK, now we have that sorted.

I don't think this is another Equestria Girls. If it was, I don't believe there'd be reason to bring in an external writer. I am unsure about the decision to use an external writer instead of possibly a collaboration of the existing show writers, but at the same time, if Hasbro is investing more money into this than EqG, I can kind of understand why they might want to protect their investment. I assume Meghan can veto anything if it doesn't fit the characters as they've been established up to this point - though I hope it's not just a big budget retelling of the pilot.

Does the film being made by Hasbro Studios mean that Hasbro Studios can still contract the animation to DHX, or does the film being made by Hasbro Studios mean that they're doing everything in-house?

EDIT: Yeah, Hasbro Studios always has a production partner, which would likely be DHX.
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Postby Bumble-B (?) » Mon Oct 20, 2014 1:17 pm

Yeah, 3 years, it being 'big budget', a new studio, and theatrical makes me really think it's going to be in CGI :-/

Granted, there have been flash animated films. But there aren't a lot of them and they tend to be rather obscure foreign animated films. And when they are in the big budget animated films, they they're relegated to small segments like the end credits of Cloudy With a Chance of Meat Balls.

Still, it could be one of the first 'big' flash animated movies. :pinkieshrug:


Regarding McCarthy: Yeah, looks like she's in for the long haul.


I'm curious about the story though. I'm wondering if it might be its own universe thingy like what was mentioned earlier, similar to the Transformers flicks or if it will be a direct continuation to the series (though risky depending on how you introduce the story to the new viewers). I could see the movie being a 're-imagining' of MLP like the first two episodes but BIGGER and MOAR EPIC! Or it could be the movie to send off the series.


Lastly... Wouldn't it be funny if Medusa also debuted in 2017. It's creator vs. creation :gotcha:
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Postby ROBOT B9 (?) » Mon Oct 20, 2014 1:20 pm

Hmm...I wonder what this will be about, how it will be animated and if it'll have any new voice actors/actresses. Hollywood films like getting recognisable names but I can't see them replacing the Main Six....
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Postby Headless Horse (?) » Mon Oct 20, 2014 1:20 pm

Hasbro Studios will take the reigns of “My Little Pony,”


Goddammit Variety :unenthused:
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Postby Bumble-B (?) » Mon Oct 20, 2014 1:24 pm

ROBOT B9 wrote:Wow...I did not expect that. 3 years does make sense as animation can take a long time to make and they're probably working on the script and such. The project's just been greenlighted but let's hope it doesn't just get stuck in Development Hell.


And it becomes like Hotel Transylvania where it took 5 directors until they found Gennedy Tartakovsky (6th)

Though I doubt an MLP movie would need to go through that let alone development hell

ROBOT B9 wrote:Hmm...I wonder what this will be about, how it will be animated and if it'll have any new voice actors/actresses. Hollywood films like getting recognisable names but I can't see them replacing the Main Six....


Yeah, good point. Theatrical animated films tend to turn to big celebrities to voice their characters because... it just would look nicer on the poster :-I

That said, Powerpuff Girls the Movie retained all of the same voice cast so there's hope that Ball, Libman, Tabitha, and others won't get replaced by people like Kristen Bell (Frozen) :v:
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Postby Juju&Lulu (?) » Mon Oct 20, 2014 1:26 pm

So with this not coming out until (at the earliest) 2017, does this sort of semi-confirm that the show will be going until around that time?

Unless this is gonna Kickstart a new gen, I don't see them ending the show after season five ends sometime next year in 2015 and then have nothing new for another two years.

This movie being handled by a different studio also means it wouldn't tie up the show crew as well.
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Postby SoundMonkey44 (?) » Mon Oct 20, 2014 1:29 pm

What if this movie is a series finale movie!? :smirk:


Or maybe they are going Marvel style and this will be the end of Phase 1 & Phase 2 will start after with Teenage CMC as the mane chars. :v:

We have 3 years to speculate people! Enjoy!! :party: :gotcha:
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Postby ROBOT B9 (?) » Mon Oct 20, 2014 1:30 pm

Well, that's the thing with the movie business, you never know how long it can take for something to come out. WALL-E was greenlit in 1996, right after Toy Story became a huge hit but it took a while for it to get made. Obviously, it might not take THAT long but a lot can change in 3 years.

Also, I hope they either stick to the flash animation or make it in 2D. CGI Ponies might look a little akward.
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Postby Just Scuds (?) » Mon Oct 20, 2014 1:30 pm

Regarding McCarthy: Yeah, looks like she's in for the long haul.

A movie is a big undertaking so I think we'll get one of these half season things again. Read what the South Park and Simpsons people have to say about what it does to their usual show. They might be handing the story editor role to someone else.
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Postby Bumble-B (?) » Mon Oct 20, 2014 1:31 pm

Well, the interesting part is that... they didn't say a MLP: FiM Movie :pcstare:

It could be a spin off OR... maybe an introduction to a new series/generation a la the Star Wars Clone Wars Movie (2008) that introduced people to the TV series? :smirk:
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Postby Fizzbuzz (?) » Mon Oct 20, 2014 1:32 pm

Venusy wrote:I don't think this is another Equestria Girls. If it was, I don't believe there'd be reason to bring in an external writer. I am unsure about the decision to use an external writer instead of possibly a collaboration of the existing show writers, but at the same time, if Hasbro is investing more money into this than EqG, I can kind of understand why they might want to protect their investment. I assume Meghan can veto anything if it doesn't fit the characters as they've been established up to this point - though I hope it's not just a big budget retelling of the pilot.

Even if it were still in the EqG series, I could see Meghan McCarthy suggesting that someone else write this one. One common criticism I've seen around here lately is that all her two-part episodes have started to feel rather same-y, and considering that she's also written both EqG movies, if she were to write a third then they might start to fall to the same fate as well. Perhaps she's recognized this trend in her writing and thus wanted to bring in fresh ideas for something as big as this upcoming film, no matter whether it's set in Equestria or Dougworld.


(but don't get me wrong, I am most certainly hoping for it to not be EqG)
SoundMonkey44 wrote:What if this movie is a series finale movie!? :smirk:


Or maybe they are going Marvel style and this will be the end of Phase 1 & Phase 2 will start after with Teenage CMC as the mane chars. :v:

We have 3 years to speculate people! Enjoy!! :party: :gotcha:

If this is to be the end of FiM then I'd be okay with that. Going out to 2017, that would put us at that fabled "six seasons and a movie" milestone that I've seen mentioned around here a few times before. If it is the FiM series finale, though, hopefully Hasbro will actually stick to it instead of keeping the show going past that (for a case of the latter, see SpongeBob SquarePants).
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Postby ROBOT B9 (?) » Mon Oct 20, 2014 1:33 pm

If it was an EQG movie, they would have said something about it already, so that's definitely out.

I'm of the opinion it's still got to do with FiM because there's no way they can just churn out a new generation by 2017.
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Postby SoundMonkey44 (?) » Mon Oct 20, 2014 1:35 pm

AppleCobbler44 wrote:Well, the interesting part is that... they didn't say a MLP: FiM Movie :pcstare:

It could be a spin off OR... maybe an introduction to a new series/generation a la the Star Wars Clone Wars Movie (2008) that introduced people to the TV series? :smirk:



Make Sunset Shimmer part of the mane cast in G5 & I'm ok with this. XD *you know Meghan wants to give Twy & Sunset the most spotlight anyway, we all know she favors Unicorns/Alicorns * :gotcha:



But yea is imagine a Transformers approach where it is it's own thing. Or just a general big movie for FIM, or a finale. But it'll be Awile begire we get concrete info I bet.
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Postby Highbrow Dash (?) » Mon Oct 20, 2014 1:38 pm

Did someone say "Six seasons and a movie" yet? :v:
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Postby ROBOT B9 (?) » Mon Oct 20, 2014 1:41 pm

I wouldn't imagine we get anything concrete until late 2015, at that. Right now, it's all speculation and we probably won't know much about it until then.
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Postby Headless Horse (?) » Mon Oct 20, 2014 1:42 pm

This is pretty exciting news.

Making a movie might mean Hasbro is trying to tie off the show and end it with a bang. But I doubt they'd be spinning up an entire new distribution label (particularly one with such a jokey, self-aware name, along the lines of "Amblin") if that were the case.

I also doubt, for the same reason, that they're planning any kind of radical change in visual style or voice cast. I would expect this movie to either be Flash just like the show, or even traditional 2D with some other compositing system. This is just a vague hunch, but I feel like this announcement is coming from a place of genuine excitement from inside the company about playing to the show's strengths and being true to its own universe, and that isn't the kind of source for which now-pervasive CGI is a foregone conclusion.

I don't really care what they do story-wise, whether it's some new adventure that takes place in the post-Twilight's Kingdom timeline, or some huge origin-story/Celestia-and-Luna-and-creation-of-the-world prequel thing or whatever. What tickles me is that this kind of announcement would never have been possible without the success of the show being exactly what it is, capturing imaginations within the company as well as outside it, and the only thing that would make me happier is to hear that they've asked Lauren to consult or lend her spiritual guidance or something.
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Postby Venusy (?) » Mon Oct 20, 2014 1:48 pm

As has been said in the original article, Jem is also being produced via Hasbro Allspark, so this is a more general thing than just pony specific.
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Postby Fizzbuzz (?) » Mon Oct 20, 2014 1:48 pm

Headless Horse wrote:Making a movie might mean Hasbro is trying to tie off the show and end it with a bang. But I doubt they'd be spinning up an entire new distribution label (particularly one with such a jokey, self-aware name, along the lines of "Amblin") if that were the case.

Remember that FiM ain't the only generation of MLP, nor is MLP the only Hasbro property that's ever had movies or TV shows. Future Transformers films will most likely come out under the label (especially considering that it's called Allspark Pictures), and if they should improbably decide to adapt another one of their board games into a movie, there's that too.
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Postby SoundMonkey44 (?) » Mon Oct 20, 2014 1:48 pm

The bad part is now fans will be annoying Meghan at the cons for info about the film.

Fan :twonk: WHAT WILL THE MOVIE BE ABOUT!?!?

Meghan :dreamworks: it'll be about 90 minutes.

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Postby ROBOT B9 (?) » Mon Oct 20, 2014 1:49 pm

Oh yeah, I forgot about that...we've also got to watch out for hoax posters/pictures coming out in the near future, that happens a lot.
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Postby Discord (?) » Mon Oct 20, 2014 1:52 pm

Yeah, the big question is whether or not this is a reboot or a big bang in the FiM series.

Either way, it does increase the possibility of Season 6 and even Season 7 happening. It wouldn't make much sense to cancel the show driving your brand if you have intentions of investing a bigger budget movie into it.
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Postby ROBOT B9 (?) » Mon Oct 20, 2014 1:53 pm

Yeah, this all but confirms we're getting 2 more seasons as well.

7 seasons and a movie? :gotcha:
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Postby SoundMonkey44 (?) » Mon Oct 20, 2014 1:56 pm

Discord wrote:Yeah, the big question is whether or not this is a reboot or a big bang in the FiM series.

Either way, it does increase the possibility of Season 6 and even Season 7 happening. It wouldn't make much sense to cancel the show driving your brand if you have intentions of investing a bigger budget movie into it.


Speaking of seasons still peeved we didn't get a airdate for season 5. But they did say they were still working things out with Discovery Family I beleive. Honestly though at this point I wouldn't be surprised if we had to wait till March-April for S5, to start.

As for the movie, I'm fine with re tellings, so if it is gonna be its own cannon like the TF flicks, I'd be good with that. But a finale for FIM would be fine too. Or even just a big one off story like the movies for long running anime.

But yeah 7 seasons & a movie sounds good to me. :twiright:
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Postby ROBOT B9 (?) » Mon Oct 20, 2014 1:57 pm

Eh, I still think we'll get the airdate for S5 soon. Might be in December now but it'll still air in 2014.
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Postby Headless Horse (?) » Mon Oct 20, 2014 2:04 pm

To be frank, even if they did go a new direction with the writing and make it some huge epic or a retelling of the pilot story, I'd be super eager to see that. Let's be honest, the McCarthy writing in the big epic pony episodes has never won universal acclaim from us, and stuff like the flashbacks in Princess Twilight Sparkle tended to come across as too literal and straightforward, too direct as retellings of what we'd already known about in hints and allusions up till then.

A writer whose career has been built on animated features and theatrical movies, where you have to sew in twists and turns and all kinds of cleverness, would be a welcome addition to the show's texture.

And even if the characterizations suffer as a result of it, that would be an interesting thing to see—I'd love to know if they're mutually exclusive or something, or if they can make a Pony movie with first-class writing and retain all the charm and character-based humor that works so well at the 22-minute scale.
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Postby TheNegaverser (?) » Mon Oct 20, 2014 2:09 pm

This is good news! I've been pining for a proper FiM movie for a while.

But at three years away, I don't think speculation is gonna get me anywhere, so I'll just say I'm optimistic and hopeful and leave it at that.
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Postby ROBOT B9 (?) » Mon Oct 20, 2014 2:10 pm

I'm optimistic too. If they can give us 5 seasons of awesomeness, a proper movie should be no problem.
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Postby SoundMonkey44 (?) » Mon Oct 20, 2014 2:16 pm

Since we have someone from Ice Age involved they should totally try to get Denis Leary to voice the Villian and sing a family friendly ponified version of the @$$hole song. :gotcha:

Also. I kind of want this to be a big ridiculous spectacle with as many chars as possible, on top of the mane six , spike ,the princesses & the CMC , throw in Dicord. Trixie, Zecora, Sunset, the entire apple family, the Wonderbolts, Derpy, octavia, DJPON3, the pie sisters, gilda, Suri, coco, cheese Sandwhich, those hippy Ponies from the comic, Flim & flam....just shove everyone in Equestria in there!!! :party:

:crack: and maybe anothervG1 villian reimagined as the big bad!?
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Postby Headless Horse (?) » Mon Oct 20, 2014 2:17 pm

I wonder how the whole Hub thing fed into this?

Like, is this a reaction to the failure of the Hub and a redirection of resources, or was it in the works before that all went down? Is it going ahead in spite of the Hub fallout, or as a result of it? :ponder:
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Postby SoundMonkey44 (?) » Mon Oct 20, 2014 2:22 pm

Headless Horse wrote:I wonder how the whole Hub thing fed into this?

Like, is this a reaction to the failure of the Hub and a redirection of resources, or was it in the works before that all went down? Is it going ahead in spite of the Hub fallout, or as a result of it? :ponder:



Well they did say they were going to continue to produce content for the newly rebranded discovery family, but that they were glad they could now have other outlets for their properties as well, they seem to be pretty excited to have Transofrmers back on Cartoon Network.

Anywho my guess is they have probably been planning the All-Spark studios thing that will be producing the MLP movie and the JEM film for at least a year.
Last edited by SoundMonkey44 on Mon Oct 20, 2014 2:24 pm, edited 1 time in total.
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Postby Ransom (?) » Mon Oct 20, 2014 2:23 pm

Clearly it'll be Trixie's Big Blowout :smug:

No wait, it'll be the Pony Flashback Movie Starring Celestia, Luna and Starswirl the Bearded we've all been waiting for :party: :dwi:

That or the movie where Flash and Twilight tie the knot :scheming:
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Postby Sobana (?) » Mon Oct 20, 2014 2:23 pm

It has a big budget because it's going to be four hours long and filled with nonstop explosions. :v:











Michael Bay is co-directing. :cooliebelle:
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Postby SlateSlabrock (?) » Mon Oct 20, 2014 2:26 pm

Scuderia Ferrarity wrote:A movie is a big undertaking so I think we'll get one of these half season things again. Read what the South Park and Simpsons people have to say about what it does to their usual show. They might be handing the story editor role to someone else.

I hope it's not spoilers to say that Larson is co-story editor on season 5 because McCarthy was off writing Rainbow Rocks during that season's production. They could do something similar if the show staff need to spend a lot of time with the movie.

I'm... geez, I don't know how to feel about this. 2017 is a long time away, so whether this is an "end of FiM" movie or the launch of something new, I just can't form a reaction. Coming from a new studio and a new director makes me nervous, but I really hope they continue the standard of excellence they've set for the show instead of swinging back to something more... traditional.
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Postby ROBOT B9 (?) » Mon Oct 20, 2014 2:29 pm

Sobana wrote:It has a big budget because it's going to be four hours long and filled with nonstop explosions. :v:











Michael Bay is co-directing. :cooliebelle:


Oh boy. I want to see this just to see how long of a video Cinemasins would make with this movie. :gotcha:

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Postby ilcane87 (?) » Mon Oct 20, 2014 2:31 pm

About the animation style, I'm pretty sure they'll retain the same Flash format, because of this excerpt from the article:
“We have a lot of experience working on this particular brand,” and when it comes to producing the animation, technology has brought down costs to a level where it doesn’t need to spend $100 million or more to make the film. Hasbro declined to disclose the budget on the “Pony” pic.
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