Re: My Little Pony: The Movie (2017): The Thread: The Discus
Man I want to see that loop-de-loop at the beginning again, small screen just doesn't do it

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Headless Horse
The pumpkin is strictly ornamental - Joined: May 23, 2011
Moderators: Perrydotto, Dexanth, Venusy, Wayoshi
Bremen wrote:That Ursa Minor deprived Equestria of an amazingly talented fruit flavored soda brewer, and for that it must pay.
Headless Horse wrote:One more thing about the climactic race to the staff: I did appreciate the fact that it was conceived as a way for the Mane 6 to win with all of them contributing together, and not by blasting a magic rainbow or anything. It was a purely physical victory, in a break from almost all their previous boss battles in the show, and all of them were a necessary part of the pony-chain to make it happen.
I think that must have been the key element behind them doing that the way they did.
Fizzbuzz wrote:If you think about it, all it did was cause a traumatic accident. Tempest Shadow's own anger and hatred are what turned her into a villain, not her impeded spellcasting ability.
Soft Snow wrote:The movie made $20 million so far. Production costs hasn't come out yet but they are estimating it had to be around $8 million. So the movie was profitable at least. They could easily franchise a sequel and still have some money left over. And there is still some time left for them to make even more money.
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Compare that to the Lego Ninjajo movie that came out the same time. Their budget was $70 million and it made $97 million. They made some profit but not enough to make another movie off the profits. They wouldn't be able to sustain themselves on the movie profits alone.
It might not seem pony made as such by comparison but they did make over 100% budget back. As long as they cost under $10 million to make and rake in over $20 millions, the movie is a self sufficient product. Given how kid's films work, I'd say it would be very likely we will see a lot more of them in the future.
Fizzbuzz wrote:My gut says that Hasbro spent fairly little on advertising, considering how sparse the ads for this were. But maybe that's all $8 million gets you nowadays?
Bremen wrote:Also, like the show, the movie was probably intended at least as much as advertisement for the toys and other product sales (I bet the DVD will sell amazingly to parents who want something for their kids to watch) as for actual box office proceeds. Running a healthy profit on ticket sales alone probably has Hasbro quite happy.
Fizzbuzz wrote:My gut says that Hasbro spent fairly little on advertising, considering how sparse the ads for this were. But maybe that's all $8 million gets you nowadays?
Soft Snow wrote:The movie made $20 million so far. Production costs hasn't come out yet but they are estimating it had to be around $8 million. So the movie was profitable at least. They could easily franchise a sequel and still have some money left over. And there is still some time left for them to make even more money.
![]()
Compare that to the Lego Ninjajo movie that came out the same time. Their budget was $70 million and it made $97 million. They made some profit but not enough to make another movie off the profits. They wouldn't be able to sustain themselves on the movie profits alone.
It might not seem pony made as such by comparison but they did make over 100% budget back. As long as they cost under $10 million to make and rake in over $20 millions, the movie is a self sufficient product. Given how kid's films work, I'd say it would be very likely we will see a lot more of them in the future.
SlateSlabrock wrote:There's been lots of spitballing on production costs, all of it completely unsourced. There's a rumor it cost $60 million to make with no source other than a 4chan thread. Maybe we'll get a clearer answer from their next investor meeting.